Dunelm: Simple style and brand value

Bedroom makeoverFrom humble beginnings as a family textiles business in Leicester, Dunelm has, over the past 30 years, grown into a hugely successful home furnishings brand, providing simple style and value for money on everything from kitchen storage solutions to bathroom accessories and garden furniture to soft furnishings including bed linens.

A bright future
As everybody knows, times have been tough for high street retailers in recent years, but as reported in The Courier earlier this year, Dunelm’s strength as a brand is seeing it through and the forecast for its future is bright. As a company Dunelm prides itself on having family values and maintaining strong connections, and this back-to-basics approach has given it a solid business foundation to work from.

Interior design solutions
Whatever your interior design needs, Dunelm offers a range of products to suit both style and budget and is a one-stop-shop for soft furnishings, cookware, appliances, furniture, garden accessories, rugs, practical utilities and bed linen. With its simple-to-navigate website, as well as its physical presence with 127 stores across the UK, shopping with Dunelm is as straightforward as its style and ethos.

Bedroom makeover
An area of the home that often gets neglected when it comes to decor is the bedroom, but it’s also one of the rooms that get the most use. The average person spends about a third of their time sleeping, so it makes sense that the bedroom should be a place that reflects your personality as well as being a comfortable place to spend time in.

A fabulous way to give your living space a simple makeover is to brighten up the boudoir with new bedding. Whether you want to add a bit of subtle colour into a tired looking room, or if you’re looking for an elegant bed set to give your bedroom a touch of sophistication, all your bed linen needs are available at Dunelm and online at: http://www.dunelm-mill.com/shop/bedding/bed-linen.

Quality products
As well as the variety of designs available, which include plain, floral, vintage, shabby chic and bright and beautiful coloured sets, Dunelm prides itself on the high quality of its bed linen range. Its bed sheets are designed to combine durability with soft comfort and its duvet and pillow sets are serviceable and hard wearing as well as beautiful – the perfect combination for the most used room in the house. And all this doesn’t come at a price. Dunelm’s core concept of providing affordable homeware items carries through into excellent value for money on all bedding sets, with regular opportunities to make further seasonal savings.

Quality advice
And finally, if you’re stuck for inspiration, Dunelm’s ranges are grouped into style, this season’s favourite colour schemes and function for easy and hassle free shopping. It also offers advice, both online and in store, on topics including thread count, blankets, bed linen size, materials and duvet covers, so you needn’t be perplexed about the finer details of dressing your bedroom.


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